Sasha Primak is a NYC based design studio with 35 years of jewelry-making history. A deep rooted passion for artistry and craftsmanship is the cornerstone of our family-owned brand. Every design, from conception to creation, is handcrafted in-house by some of NYC’s most skilled artisans. We cater to clientele that are looking for the very best in fine jewelry, and aim to exceed their expectations.
The Sasha Primak boutique in Nikol’skaya Plaza opened its doors in 2010. Sasha is extremely proud that his signature jewelry is now exhibited in the country he was raised in. His Russian heritage remains the prime inspiration for our dramatic and timeless aesthetic.